It's time for the Super Bowl (airing on CBS), where every year advertisers pony up big bucks to wave their wares in front of 100 million viewers.
Who drafted big stars to shill? Who went for laughs? Who tugged at heartstrings? And who went out of their way to remind us with a sledgehammer, “Sex sells”?
Read our quick take on the commercials from the 1st quarter of Super Bowl XLVII — refresh for updates! — beneath this handy gizmo for playing back your faves (or ones you missed whilst hitting the loo), then share your own reviews in Comments.
Budweiser Black Crown | If I may borrow from review of last year’s Bud commercial, for something called “Platinum”: “Do we need another beer SKU on the market?” The answer, 360-plus days later is: Apparently yes. Black Crown is seemingly targeting douches, with the tagline: “Here’s to taste. Here’s to our kind of beer.” Grade: FUMBLE
M&Ms | The red M&M will do anything for love, he sings — especially when it involves Glee goddess Naya Rivera. He does however draw the line at licking his candy shell, whipped cream and other indignities. This MM loves anything M&M, so: TOUCHDOWN.
Audi | Borrowing dad’s car gives stag prom kid the gusto to lay one on the prom queen prom kid, black eye or no. The “Bravery. It’s what defines us” slogan seems random, but still: FIELD GOAL.
Hyundai | This may be a local/regional spot, but ’twas a cute one, as a wimpy kid rounds up a ragtag team of football players. Grade: FIELD GOAL
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