Now that it’s Monday — the Super Bowl seemingly ended just a few minutes ago, amiright? — it’s time to take stock of the dozens of commercials that aired during the Big Game and evaluate them with fresh eyes.
Read my picks for the Best and Worst commercials – among those that were actively trying to do something, and not including movie trailers — then vote for your THREE most favorite in the poll at bottom.
THE BEST
Best Buy, “As Amy” | AKA hopefully the first of many ads featuring Amy Poehler. "Which one fits my face? Does it make you uncomfortable when I use the word 'dongle'? Are we in the cloud now?!"
Budweiser, “Brotherhood” | A Clydesdale reunites with the man who raises it as foal, as "Landslide" plays throughout. As the long-running series of Clydesdale commercials go, one of the very, very best.
NFL Network, “Leon Sandcastle” | Irked by incessant talk of the hot new rookies (and a make-up lady unaware of his origins), a bewigged Deion Sanders enters the NFL draft as "Leon Sandcastle" — or "an ugly Deion Sanders." A fresh, fun way to promote the network's draft coverage.
Jeep, “Whole Again” | Oprah waxes patriotic over images of people waiting for loved ones to return home from their tours of duty; better product integration amidst the sentimentality than the Dodge Ram spot.
M&Ms, “Love Ballad” | The red M&M will do anything for love, he sings — especially when it involves Glee goddess Naya Rivera except when it involves licking his candy shell, whipped cream or other indignities.
Volkswagen, “Get In, Get Happy” | Some labored to drum up controversy over the "white guy using Jamaican patois" premise, but it's a true nontroversy since it effectively sells the light, blissful "Get Happy" premise.
HONORABLE MENTION
Dodge Ram, “Farmer” | A memorable piece of aural and visual poetry, based on a Paul Harvey reading… that alas gets a demerit for ripping from a year-and-a-half-old YouTube video for Farms.com.
THE WORST
Budweiser Black Crown | Do we need another beer SKU on the market? The answer apparently yes — and this one is seemingly targeting douches, with the tagline: "Here's to our kind of beer." [Groan]
Bud Light, “Journey” | Because, as one reader pointed out, the guys are holding voodoo dolls for their own teams at the end!
Blackberry Z10 | In the wake of so many unflattering headlines and questions about The Company Formerly Known as RIM’s future, there was a chance here to tout the brand-new (if not yet available) OS. Alas, they took the easy way out, demonstrating the things "it doesn't do."
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