In this commercial that is set to air during the Super Bowl on Feb. 3, a group of white office works take on a Jamaican accent to promote the 2013 Beetle. Watch the video and tell us what you think.
The Super Bowl is a time for tons of football and yes, the commercials! In this latest VW commercial, the company is coming under fire for allegedly being racist.
Will CBS Pull The Commercial
CBS is still going to air the commercial. Tim Mahoney, the head of marketing at VW says: “There is no thought to pulling it.”
Have Commercials Been Pulled In The Past?
In 2007 the Snickers commercial was pulled and also a GM one that showed a robot killing himself.
VW Defends The Commercial
Tim went on to say that they met with 100 Jamaicans before making the commercial that is said to have cost $10 million.
“We obviously did our homework to make sure that we weren’t offensive.”
Also supporting VW, Wykeham McNeill, Jamaica’s Minister of Tourism and Entertainment: “We view it as a compliment. People should get into their inner Jamaica and get happy.”
A Jamaican woman named Marsha Rose says it’s not racist at all:
“It’s not racist, let it go. This entire thing is so ridiculous; you are looking for racism when I am sure you could find real racism elsewhere. Would it have been better if they used a white Jamaican, we have that here you know, really stupid and pointless. The people who have all the reasons why the ad is racist should really look into themselves to why they believe it’s racist; maybe they are carrying some deep seated racism.”
– Chloe Melas
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- Beyoncé Performing During 2013 Super Bowl Halftime Show — Report
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