Monday, July 29, 2013

Hollywood Life: Lady Gaga Reveals Art For New Single ‘Applause’

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Lady Gaga Reveals Art For New Single 'Applause'
Jul 29th 2013, 13:14, by Andy Swift

The Mother Monster bestowed another gift upon her 39 million+ Twitter followers July 28. Do you think it’s too weird — or not weird enough?

Lady Gaga‘s Twitter avatar may still be an egg, but her feed is bursting with art. The singer tweeted out the artwork for her new single “Applause” on July 28, putting smiles on the faces of monsters everywhere. Gaga sports a strange expression on the art, covered by colorful makeup which somehow comes off part-Kabuki, part-Joker.

“Applause” will be available for purchase Aug. 19, which is when fans can also pre-order her upcoming album ARTPOP.

This is the second major announcement about her new album that Gaga has made over social media.

Lady Gaga Announced ‘ARTPOP’ Album & App

She posted the following — arguably confusing — message on her Facebook page July 12:

Built by TechHAUS, the technological branch of HAUS OF GAGA, the app itself is a musical and visual engineering system that combines music, art, fashion, and technology with a new interactive worldwide community 00 "the auras." Altering the human experience with social media, we being ARTculture into POP in a reverse Warholian expedition.

Exploring Gaga's existence as a cultural interface, the user will share in the "adrenaline of fame" as they build and share their own projects, chat with one another, and watch in real-time on a virtual globe as ARTPOP explodes onto the physical and virtual universe at once on November 11, our "BIG BANG!" On this day HAUS OF GAGA venues with forte to bring the music industry into a new age where art drives pop, and the artist once again is in control of the "icon."

In turn, the album ARTPOP musically mirrors Gaga's creative process as she passes through the mediums of each artist she collaborates with, scoring a blueprint of her journey. The result, a "rage" of electronic passion and fury, defining each artistic process from beginning to end, ARTPOP could mean anything. But for her, this is a celebration of obsession. And on November 10, she will host an evening of artRave exhibiting Haus of Gaga's projects as collaborations with Inez & Vinoodh, Robert Wilson, Marina Abramovic and Jeff Koons.

HollywoodLifers, what do you think of Gaga’s new single art? Too weird? Not weird enough? Drop a comment with your thoughts below!

WATCH: Lady Gaga’s ‘Born This Way’ Music Video

— Andy Swift
Follow @AndySwift

More Lady Gaga:

  1. Lady Gaga Without Makeup — See Her Dramatic Before & After
  2. Lady Gaga Naked For 'V' Magazine — See Her Strip Down
  3. Lady Gaga Reveals Plans For 'ARTPOP' Album & App This Fall

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